CLICK TO WATCH : ‘ KINECT ENERGY GROUP – XISOT ’ 53 a sustainability strategy . In these cases , Kinect ’ s role centres more around “ a very specific ask , like ‘ we have a renewable energy goal , how do I do that most cost-effectively in the way that ’ s going to create the greatest brand value for the products ?’”
“ I have a client who ’ s got 15 plants ,” says Franco . “ We ’ ll rank those plants based on the efficiency of production . Then we know which ones to attack first in terms of doing an energy audit and looking at upgrades .” With respect to a client that already has a sustainability strategy , or even one that is new to green solutions , Franco stresses that “ you go to the least efficient plant , because you ’ re going to get more reduction in energy use , more reduction in carbon , but it ’ s also going to pay off faster . The worst thing you can do is go to the highly efficient plant and try and find a solution and they ’ re like ‘ well , it doesn ’ t pay back . It doesn ’ t make any sense . I don ’ t want to do this .”
Kinect excels at identifying exactly how green energy solutions can be applied to entice a client towards
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