LUFTHANSA GROUP ’ S DIGITAL TRANSFORMATION IS ENABLING THE GROUP TO PROVIDE A SEAMLESS DIGITAL EXPERIENCE FOR CUSTOMERS AND ACHIEVE ITS SUSTAINABILITY GOALS
CLOUD TRANSFORMATION
LUFTHANSA GROUP ’ S DIGITAL TRANSFORMATION IS ENABLING THE GROUP TO PROVIDE A SEAMLESS DIGITAL EXPERIENCE FOR CUSTOMERS AND ACHIEVE ITS SUSTAINABILITY GOALS
Customers are always the centre of attention at the Lufthansa Group . The aviation company aims at providing its passengers with perfect service and making flying in all its facets a sustainably positive experience . Against this background , the goal is to assess the company ’ s offers and products along the entire travel chain on a continuous basis with the aim of optimising them .
Customer orientation and a focus on quality are the Lufthansa Group ’ s strategic cornerstones . Regular surveys and a continuous dialogue with passengers help the group learn as much as possible about customer needs and to include them in the development of innovative offers .
Significant investments in a modern and efficient fleet , more comfort on board , numerous product innovations , and digital offers ensure that flying is becoming more and more attractive and sustainable for the Lufthansa Group ’ s customers with the ambitious climate target of being carbonneutral by 2050 .
32 April 2023