Balancing sustainability and maintaining growth pace - the value of democratic design So , as the company looks to a continued period of rapid growth , Pflug asserts that it has firmly future-proofed its operations , by successfully balancing this with its ambitious sustainability targets .
“ We have managed to decouple growth and our climate footprint , and we ' re really pleased to be able to do that .”
“ Obviously , we need to stay vigilant all the time , to make sure we stay on track with that , but it ' s been great that we ' ve consistently done that over the years .”
The concept of a circular economy is proving critical here , and has formed the bedrock of the group ’ s thinking . Across all of its products , the aim is for customers to either acquire , care for , or pass them on - thereby extending the products ’ lives - as much as possible .
“ We obviously want them to keep their products in circulation for as long as possible ,” Pflug states .
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