Sustainability Magazine April 2023 | Page 56

TOP 100 WOMEN

6

Virginie Helias

Chief Sustainability Officer Procter & Gamble
www htps :/ com linkedin . / in virginiehelias
Virginie has worked in brand management and innovation at Procter & Gamble for more than three decades . She is an expert in managing brands both locally and globally . Virginie has worked for various P & G brands that generate billions of dollars in sales , including Pantene , Ariel / Tide , and Pampers . Over her career , she has also lived in France , the UK , Switzerland , and the US , giving her a wealth of international expertise .
Since 2011 , Virginie has placed a global emphasis on sustainability and corporate citizenship , spanning all brands and business units worldwide . Her goal was to embed sustainability into P & G ' s innovation , brandbuilding , and routine business procedures . As a result of the work she has done to make sustainability a key business strategy , a driver of innovation , and a catalyst for a more resilient organisation , she was elevated to Vice President of Global Sustainability in 2016 .
Prior to taking on her current role , Virginie served as the Western Europe Franchise Leader for Ariel , one of P & G ' s largest brands , where she launched the highly successful Cool Clean / Turn to 30 campaign and the most environmentallyfriendly laundry product to make Ariel the leader in sustainability ( Excel Gel ). Her leadership , change management , and visionary skills are well known .
Alongside Virginie ' s experience with brands and innovation , she has a coaching certification and is renowned for her abilities in vision , change management , and leadership development . She is currently living in Geneva , Switzerland , with her husband and 3 children .
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