Sustainability Magazine April 2024 | Page 113

TECH & AI

We ’ re looking from the outside-in to understand how technology can solve corporate challenges , especially where there is such a broad scope for impact . One of the hottest topics of the year , and growing by the minute , is generative artificial intelligence ( Gen AI ) and companies are starting to explore how this can play to their advantage as they aim to streamline their sustainability efforts .

We know why – because sustainability is a long-term action and will play a role in their commercial success moving forward .
Gen AI is a natural progression for companies leveraging digital technology , so it ’ s no surprise that we can gather insights from the leaders in this space and consulting organisations that help businesses expand their use of technology . While AI is no instant solution to global problems , it simplifies the corporate approach , making the once burdensome sustainability agenda a more enriching feat .
As Elisabeth Goos , Market Leader of Sustainability Services for EMEA & DACH countries at IBM Consulting , says : “ Generative AI is a gamechanger for its unique ability to take vast quantities of data and turn it into real insights at rapid speed ”.
This is where Gen AI is leveraged the most – undertaking the tasks that cost businesses time and money ; manual applications of data that soak up human resources . Goos describes this as
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