Sustainability Magazine April 2024 | Page 119

“COMPANIES ARE FACED WITH THE ENORMOUS TASK OF COLLECTING ALL THE NECESSARY DATA ”

ELISABETH GOOS MARKET LEADER OF SUSTAINABILITY SERVICES FOR EMEA & DACH COUNTRIES , IBM
So how exactly can companies ensure ethical use of AI ? Sawchuk closes with an example .
“ An example of this is training AI using good data to enable good outcomes ,” he says . “ We can see mistakes such as AI hallucinations , where AI generates inaccurate data as a result , and those types of mistakes can have a greater impact when being leveraged for things like assessing climate risk .
“ This is why it is crucial to establish checkpoints and processes during your AI journey to ensure the best possible outcomes in your technology deployment .”
sustainabilitymag . com 119