Sustainability Magazine April 2024 | Page 26

BEA PEREZ TITLE : SENIOR VICE PRESIDENT & CHIEF COMMUNICATIONS , SUSTAINABILITY & STRATEGIC PARTNERSHIPS OFFICER
LIFETIME OF ACHIEVEMENT IN SUSTAINABILITY

In the three decades since joining The Coca-Cola Company , Bea Perez has made quite the impact .

Rising through the senior-level brand management , marketing and operational ranks , Perez first entered The Coca-Cola Company C-suite 15 years after joining .
Serving first as Chief Marketing Officer , Perez built brands , developed key relationships including with American Idol and NASCAR , and incorporated sustainability initiatives into Coca-Cola ’ s North American marketing programmes .
Pairing business acumen with a passion for sustainability , Perez was named the beverage giant ’ s first-ever Chief Sustainability Officer in 2011 – one of just 29 CSOs in publicly traded companies in the US .
Described by leadership as “ authentic ”, she famously learned how to drive a Coca-Cola delivery truck to see the business from the ground up .
As CSO of the world ’ s largest beverage company , with 82,500 employees and US $ 10.7 billion in net income – Perez was present at COP21 , when the Paris accord was agreed , and created and oversees Coca-Cola ’ s integrated global sustainability strategy .
Delivering Global ESG Leadership Setting high-level goals and commitments with a focus on water stewardship , sustainable packaging , environment and women ’ s economic empowerment , Perez drives focus , collaboration and scale .
“ I ’ ve learned that I have to look at water , packaging and climate all together because I don ’ t want to set a goal that has an unintended impact ,” she recently told Wall Street Journal in an interview .
She has led her team to become a driving force behind the company ’ s World Without Waste programme , an ambitious packaging initiative that aims to help collect and recycle a bottle or can for every one sold by 2030 – and developed and led global commitments to advance water stewardship and women ’ s economic empowerment .

BEA PEREZ TITLE : SENIOR VICE PRESIDENT & CHIEF COMMUNICATIONS , SUSTAINABILITY & STRATEGIC PARTNERSHIPS OFFICER

COMPANY : THE COCA-COLA COMPANY
INDUSTRY : F & B LOCATION : UNITED STATES
Perez joined The Coca-Cola Company in 1994 , working her way up the marketing and operational ranks to CMO . Since 2011 , she has served as Coca-Cola ’ s first Chief Sustainability Officer , and continues to develop and lead progress against the company ’ s ESG goals . She serves in leadership positions for several non-profits , including as Chair of Coca-Cola ’ s Foundation .
26 April 2024