Sustainability Magazine April 2024 | Page 5

FOREWORD

WHY HIT A TARGET , WHEN IT CAN BE SMASHED ?

“TARGETS ARE NOT JUST THERE TO BE HIT , THEY ARE THERE TO BE SMASHED ”

SUSTAINABILITY MAGAZINE IS PUBLISHED BY
As we continue to digest the takeaways from Sustainability LIVE Net Zero , there is a recurring theme : targets are not just there to be hit , they are there to be smashed .
In this edition of Sustainability Magazine , Director of Corporate Responsibility for Sodexo Claire Atkins- Morris talks not only about meeting , but of “ exceeding ” environmental targets . And Coca-Cola ’ s Bea Perez lists a number of areas where the company has hit the bullseye ahead of time . It is a challenge that countless businesses are taking up .
You can also read a thought-provoking article on the sustainable benefits of generative AI and another on digital watermarking in plastic recycling – plus lots more .
STEVEN DOWNES steven . downes @ bizclikmedia . com © 2024 | ALL RIGHTS RESERVED sustainabilitymag . com 5