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Packaging innovation Packaging waste is a global problem and Mars is investing hundreds of millions of dollars to redesign 12,000 packaging components. The company’s strategy includes eliminating unnecessary packaging and redesigning its packaging for reuse, recycling or composting.
Paper packaging can be a viable alternative to plastic in some markets. Mars launched paper packaging for its Snickers® and Mars® bars in Australia that are recyclable through local curbside recycling and generated unexpected consumer excitement.
“We thought that our consumers expected us to move to sustainable packaging and they wouldn’t be particularly excited by it,” Nici reveals. “But actually, the Australian launch created a lot of excitement, particularly with our customers.”
There are many technical challenges to overcome, as packaging serves multiple functions beyond sustainability – from food safety and barrier protection to consumer communication and structural support. Mars is partnering to explore and develop innovative materials like Polyhydroxyalkanoate (PHA).
“PHA is produced through natural fermentation processes using plant oils such as soy and canola. It is compostable and biodegrades in both soil and marine environments,” Nici explains. “We recently trialled
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April 2025