IS SUSTAINABILITY IMPORTANT TO CONSUMER BUYING HABITS?
Source: Brand Finance’ s Sustainability Perceptions Index 2026
Sustainability is
SUSTAINABILITY ACCOUNTS FOR
50 % 20. 6 %
more important as a demand driver in luxury cosmetics than in the wider cosmetics market
OF CHOICE VARIATION IN IT SERVICES
80 %
Google has overtaken Apple to top all brands with the highest Sustainability Perceptions Value of
70 %
US $ 41.9bn
sustainabilitymag. com
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