DECARBONISATION
HEADQUARTERS: BRUSSELS, BELGIUM
NUMBER OF EMPLOYEES: 75,000
NUMBER OF COUNTRIES: 1,600 HOTELS IN EMEA AND ASIA PACIFIC
Making net zero tangible Translating ambitious climate goals into day‐to‐day action across thousands of employees is one of Sven’ s biggest challenges.
“ First of all, you need to make it simple and tangible,” he says.“ If I talk about net zero to somebody in the restaurant, a waiting staff or in the kitchen or a housekeeper, they don’ t care about that – they need to know how it relates to their daily job. It’ s really important to translate the message to something which everyone can understand so that you’ re able to activate a team.
“ Ultimately, that’ s what the world is looking for and that’ s what we need to drive as well. Different stakeholders will obviously need addressing in a different way, but that’ s the baseline and, from there, the world is your oyster.”
The message is clear – an accessible baseline is essential if sustainability is to become everyone’ s responsibility.
sustainabilitymag. com
161