DECARBONISATION
Inside Radisson’ s first verified net zero hotels Radisson Hotel Group’ s strategy is already visible in bricks‐and‐mortar projects across Europe.
“ Last year we opened our first verified net zero hotels in Manchester and Oslo,” Sven says. These properties were designed and operated to meet industry net zero criteria around energy, emissions and verification. Initially, the group aligned its net zero roadmap with a 2040 industry milestone for such hotels.
“ We delivered that milestone last year in 2025, so 15 years ahead,” Sven shares. For Sven, this early delivery is as much about proving feasibility as it is about brand positioning.“ It shows our leadership, owners and the wider industry that it is possible,” he says.“ Sustainability is often seen as a cost, which we are proving it is not.”.
Instead, he frames net zero hotels as a“ balancing act” that can deliver both environmental and commercial gains.“ There is not only the benefit of sustainability, but also increased
164 April 2026