THE SUSTAINABILITY INTERVIEW
It has also enabled customers to take more than 12 millions“ circular actions” through embedding recycling, refurbishing and repairing devices into the customer journey, with zero of devices traded-in going to landfill. But Dana is clear that the next phase has to go further. The company is now launching a Responsible Business Plan which moves deliberately away from the narrow framing of“ sustainability”. She argues that the term can push teams into“ greening the business”, without addressing wider issues that matter to customers and stakeholders.
The new responsible business agenda therefore centres on two priorities: delivering business resilience and driving digital wellbeing.
“ We are evolving from a traditional sustainability programme into a broader responsible business strategy. Because the issues we’ re addressing like climate resilience, digital wellbeing, resource scarcity, and many more, go far beyond the traditional boundaries of ESG. These are not peripheral issues, they are central to the long-term success of a digital infrastructure company.”
sustainabilitymag. com
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