2030

2040 net zero goal

run with digital inclusion charity Good Things Foundation. Described as a“ foodbank for data”, it provides free mobile data, texts and calls to people experiencing data poverty via thousands of community hubs and O2 stores. By 2024, the National Databank had connected hundreds of thousands of people, with Virgin Media O2 committing additional devices through the National Device Bank.

“ We treat devices as assets that can tackle digital exclusion,” she explains.“ That intersection between circularity and inclusion is central to our strategy.”

“ We treat devices as assets that can tackle digital exclusion. That intersection between circularity and inclusion is central to our strategy”

Dana Haidan,

CSO, Virgin Media O2

30 April 2026