RHI MAGNESITA
“ We made a conscious choice to strike strategic alliances with transportation and freight forwarding companies ”
SIMONE OREMOVIC EXECUTIVE VP PEOPLE ,
PROJECTS & SCM , RHI MAGNESITA
RHI Magnesita sustainability
“ Today it ’ s about being closer to our markets and customers – giving them the confidence we are here , and that the accessibility to our products is here .”
Such a transformation required that the company ask some fundamental questions of itself .
“ The choice we faced is whether we wanted to be a transportation company in addition to being a refractory company ? We asked this question because we were so disrupted by the pandemic , and this left us feeling so suddenly dependent on our transportation and logistics providers .” In the end , the company decided that it did not wish to be a logistics company but that it did need to change its approach to transportation .
“ We realised we could no longer be opportunistic , buying a container here , a container there , and cancelling one here or there . We needed partnerships .”
She adds : “ We made a conscious choice to strike strategic alliances with transportation and freight forwarding companies . We needed them to commit to volumes , but also to a sustainability roadmap that we could embark on together . Data sharing was another important part of it .” sustainabilitymag . com 135