Sustainability Magazine August 2023 | Page 171

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Pure

Pure

Harvest Smart Farms
HQ : Abu Dhabi , UAE CEO : Sky Kurtz Total funding : US $ 334.4m
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Harvest Smart Farms is a pioneering , technology-enabled agribusiness headquartered in the United Arab Emirates , focused on sustainable year-round production of premium-quality fresh fruits and vegetables . The business is committed to delivering on their mission of farming extraordinarily flavourful , affordable and fresh produce . They achieve this by innovating across the full value chain of controlled-environment agriculture ( CEA ), including technology design , procurement , construction and farm operations .
Pure Harvest Smart Farms ’ worldleading yields are the result of their inventive approach to farming . They introduced the Middle East ’ s first semi-automated , hightech hybrid growing system and incorporated horticultural best practices to address significant regional challenges , such as food security , water conservation , economic diversification and sustainability demands .
Pure Harvest Smart Farms has secured over US $ 334.4m in capital commitments from a global investor base that spans from California , USA to Seoul , Korea . These investors recognise the value of the company ’ s mission and their unwavering commitment to sustainable agriculture .
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