AMAZON
Building strong relationships to connect the nation As Australia is a vast country , with its major cities located hundreds of kilometres away from one another , Amazon has been focused on offering great value , increasing its selection of products and improving delivery speeds . This has been made possible as a result of Amazon ’ s continued investment and expansion of its operations in Australia , including doubling its operational capacity in 2022 with the opening of its first robotics fulfilment centre in Kemps Creek , Sydney . Each year , Amazon prepares for two major events – Prime Day and Black Friday , which kick off the holiday season and are the busiest periods of the year .
“ Amazon experiences its biggest customer demand during these events ,” Godschalx explains , “ so the entire company is busy preparing . This includes demand planning with our suppliers and increasing our inventory , non-inventory and our labour force .”
Amazon Robotics Fulfilment Centre in Kemps Creek , Sydney
What ’ s more , Amazon Australia employs more than 7,000 people across a variety of different sectors , spanning amazon . com . au , Amazon Web Services ( AWS ), Kindle , Alexa and Prime Video .
As one of the most remote cities in the world , Perth – on Australia ’ s west coast – is located far from Australia ’ s other fulfilment centres on the east coast , Amazon is opening a new fulfilment centre in the city later this year to increase its Western Australian presence by 60 %, bringing more inventory closer to customers .
“ By opening a new fulfilment centre in the city , our customers in Perth will be able to access an even greater selection of items