CREDIT : SAM BLOXHAM
SUPPLY CHAIN
When you think about sustainability in sport , Formula 1 is perhaps not the first championship that springs to mind .
The teams travel around the world to race cars powered by fossil fuels and the trophy goes to the fastest , not the most sustainable .
The popularity of the sport nearly doubled from 2018 to 2023 , with more countries involved and new audiences tapped into .
Naturally , the increase in popularity has had two key impacts on sustainability – the sport ’ s emissions and the pressure from fans to become more sustainable have both gone up .
Operating at the forefront of technology , innovation and sustainability Despite contradictory external perceptions , the team behind sustainability for the Mercedes-AMG PETRONAS Formula One team believes that the very nature of the sport goes hand in hand with developing innovative sustainability solutions .
“ We make some of the world ’ s fastest vehicles ,” says Alice Ashpitel , Head of Sustainability for the Mercedes-AMG PETRONAS Formula One team . “ So how can we operate at the forefront of technology and deliver sustainable high performance at the same time ?
“ It is a really fascinating – and rewarding – challenge .”
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