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CREDIT : JIRI KRENEK but also to actually be integral to technology development ,” Bradley explains . “ The innovation behind Formula 1 can be significant for how mobility is shaped in the future and how large organisations go about addressing and mitigating the carbon output of their activities .
“ It ’ s really exciting to see the confluence of sustainability , communications and sport .”
“ We put on essentially Super Bowls every other weekend in terms of size and viewership , but we ’ re also a technology innovation company , so we sit at this really interesting intersection of sports and technology ,” Alice says .
“ It ’ s the perfect place to innovate in sustainability because we create and demonstrate the solutions .
“ We ’ ve got a group of engineers here who love two things – winning and complex problems .
And what ’ s a more complex problem than sustainability ?”
Sustainability within the Mercedes- AMG PETRONAS Formula One team At US $ 52bn , Mercedes is the seventh most valuable brand in the world . This comes with a huge responsibility for the Mercedes-AMG PETRONAS Formula One team to be rigorous , robust and transparent .
“ The same can be said of the global prominence of Formula 1 and the natural cynicism that people initially have about Formula 1 addressing sustainability in a meaningful way ,” says Bradley .
The team is working towards an overarching mission to hit net zero by 2040 , with a mid – way goal to reduce emissions by 75 % by 2030 .
Last year the team saved 2,628 tonnes of carbon . This year ’ s goal ? Saving 6,698 tonnes and reducing business travel emissions by 65 %.
As part of its commitment to transparency , it focuses on three pillars of environmental sustainability : net zero , responsible resource consumption and ecological protection .
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