TOTO WOLFF
SUPPLY CHAIN
TOTO WOLFF
TITLE : PRINCIPAL & CEO
COMPANY : MERCEDES-AMG PETRONAS FORMULA ONE TEAMS
INDUSTRY : SPECTATOR SPORTS LOCATION : AUSTRIA
An entrepreneur , investor and racer , motorsport runs in Toto Wolff ’ s blood . Under his leadership , the Mercedes-AMG PETRONAS F1 Team has clinched eight consecutive Formula 1 Constructors ’ Championships ( 2014-2021 ) and seven consecutiveDrivers ’ Championships ( 2014-2020 ).
Mercedes ’ socially conscious fanbase Formula 1 has seen an immense growth in its fan base in recent years , with a rise in response from a younger , more socially conscious audience . The Mercedes Formula 1 team believes it can use its their platform to influence and inspire .
“ We have a really young , socially engaged , socially conscious fan base , which is amazing ,” Alice says .
“ They care about what we ’ re doing environmentally and socially and it ’ s really nice to be able to deliver .
“ We did a fan voice survey to gauge engagement and what we found really exciting is that our fans are the most engaged fans in terms of sustainability in comparison to other teams . This is important because it shows that we ’ re doing the right thing , because it ’ s resonating .”
Partnerships bolstering sustainability As is the case in most industries , partnerships are an important part of sustainability for Formula 1 teams .
“ The sport had its biggest year ever last year , so our emissions grew ,” Alice says . “ A lot of those emissions still sit within our supply chain , but we still reduced our race team-controlled footprint – Scope 1 and 2 – by 10 % last year , which is testament to the people and partners that we work with .”
Mercedes ’ title partner is PETRONAS , a global energy and solutions company working with Mercedes on alternative , innovative and sustainable fuels among other things . sustainabilitymag . com 133