EXECUTIVE INSIGHT
“AI IS GOING TO DRAMATICALLY INCREASE POWER CONSUMPTION . THESE LARGE LANGUAGE MODELS ARE JUST HUGELY ENERGY INTENSIVE , SO THAT IS ALL THE MORE REASON FOR CLIMATE ACTION ”
person , a point of contact , a lead who is responsible for sustainability and ESG for their business unit .
They ’ re not only responsible for it , they have to put together their targets , their plans , their priorities in alignment with our umbrella .
So , when we ’ re talking about manufacturing – a client device , whether it ’ s a laptop or a monitor or a server – we ’ re having the same conversation .
We all know that we ’ re supposed to be working on circular design . We know we ’ re supposed to be working on energy efficiency . We know we ’ re supposed to be working on take-back and circularity .
When they ’ re thinking about that , they have a person in finance who knows and can help with the financial implications , the offerings , the take-back discounts . And then my team can stay out of the way and it becomes a holistic , systemic solution . So then , in manufacturing , all the different pieces can come together because we ’ ve got ownership across all areas of the company .
If you focus just on the products , then you ’ re probably missing connections that can be made in a large matrix organisation like ours .
Q . HOW CAN DELL INFLUENCE ITS CUSTOMERS TO BE MORE SUSTAINABLE ?
» What we can do is make it easier to recycle . So we ’ ve done things like when you get your device shipped to you , keep that box , which is made of recycled content . 96.4 % of our products have recycled content in the packaging , so put it back in that box to ship it back .
We also have drop-offs . In the US , we have partnered with Goodwill . There ’ s a place to go and return your devices , so there ’ s dollar value associated with returning .
We also have Concept Luna , which is like a concept car for a laptop .
It was intended to be the most circular , most sustainable laptop , and we started from scratch . It is completely modular and can be taken apart in four minutes . The team who actually did it can take the entire laptop apart in less than a minute .
The learnings from that are phenomenal . What if someone was to buy a laptop for life ?
20 August 2024