NICOLA FYFE
SUSTAINABLE SUPPLY CHAINS
s companies worldwide grapple with Scope 3 reduction targets on the road to net zero, green logistics are becoming increasingly crucial.
McKinsey estimates that demand for green logistics in 2025 will reach approximately US $ 50bn, comprising roughly 2 % of overall logistics spend, and US $ 350bn( 15 %) by 2030.
Green logistics encompasses a comprehensive approach to reducing the environmental footprint of logistics activities, including transportation, warehousing, packaging and distribution.
It integrates environmentally-conscious technologies and practices to balance economic performance with ecological responsibility. The ultimate goal is to create supply chains that are not only efficient but also sustainable, reducing greenhouse gas emissions, energy consumption and waste generation throughout the product lifecycle.
Making transportation more sustainable Transportation remains the largest contributor to emissions within logistics, accounting for a significant share of global greenhouse gases. Consequently, green logistics strategies prioritise transitioning to cleaner transport modes and optimising routes to reduce fuel consumption.
Every day, Amazon’ s 1.5 millionstrong workforce ships and delivers approximately 1.6 million packages around the world. Each of these has an impact on the environment, from packaging to transportation and delivery.
NICOLA FYFE
TITLE: VP, LOGISTICS EUROPE COMPANY: AMAZON LOCATION: LONDON, UK
With nearly two decades at Amazon under her belt, Nicola has worked across operations and logistics in and around Europe. She gained her MBA from the University of the West of Scotland.
150 August 2025