ESG
“ SUSTAINABILITY IS MORE THAN JUST CUTTING EMISSIONS – IT ’ S ABOUT CREATING A POSITIVE RIPPLE EFFECT ACROSS THE ENVIRONMENT AND SOCIETY ”
SHERIF TAWFIK CHIEF SUSTAINABILITY COMMERCIAL OFFICER , MICROSOFT
Unlike a company ’ s carbon footprint or bottom line , you can ’ t easily put a number on concepts like social equity or community well-being .”
Digital transformation aligned with sustainable development Two of the key components that enable companies to fully understand their business are knowledge and technology . With digital evolution well under way , and likely to be a staple in the future , Tawfik suggests that organisations that fail to digitise will be left behind along with their outdated legacy systems .
“ In the modern business landscape , relying on outdated technology is similar to still using fax machines for all communication – it just doesn ’ t cut it anymore ,” says Tawfik . “ Technology is foundational , and when it comes to sustainability efforts , digital tools are absolutely crucial . After all , you can ’ t progress what you can ’ t measure .”
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