SHERIF TAWFIK TITLE : CHIEF SUSTAINABILITY COMMERCIAL OFFICER CENTRAL , SOUTHEAST EUROPE , MIDDLE EAST , & AFRICA
ESG
The first one is to embrace it . From the perspective of Microsoft , it ’ s about companies working with providers that align their goals and have the solutions to support . “ Leveraging Microsoft ’ s Cloud Services , businesses can tap into sustainable practices that lead to a whopping 98 % reduction in emissions compared to traditional IT setups . It ’ s about ensuring that the tech backbone of a company is geared towards sustainability right from the start ,” says Tawfik .
“ Next , it ’ s essential to prioritise measurement using advanced digital tools . Having accurate , intelligent , and analytic data is the cornerstone of making real progress . Businesses should transition from rudimentary Excel-based reporting to more sophisticated tools that allow for automation and trend identification . This shift ensures that sustainability efforts are not just tracked but are also strategically aligned for impactful decision-making .”
The final point addresses some of the most advanced solutions for visualising a company ’ s sustainability footprint — some of them exploratory ; showing promise for sustainable improvement nonetheless . Tawfik believes that innovation is at heart of any progressive sustainability strategy .
“ Simulating real-world scenarios through Digital Twins and exploring the Industrial Metaverse , businesses can experiment , innovate , and drive sustainability seamlessly . Microsoft , for instance , provides businesses with the opportunity to mirror and migrate their processes within advanced Digital Twins and Metaverse environments , fostering innovation and sustainability simultaneously .”
Partners are the enablers of the 3Ps “ Partnership and collaboration are like the secret sauce in bringing the 3Ps – People , Planet , and Profit – to life . No single organisation can claim to have access to everyone or hold the keys to all methods of sustainability . The beauty of partnership lies in its foundation : it ’ s about coming together and pooling diverse resources , ideas , and energies .”
SHERIF TAWFIK TITLE : CHIEF SUSTAINABILITY COMMERCIAL OFFICER CENTRAL , SOUTHEAST EUROPE , MIDDLE EAST , & AFRICA
COMPANY : MICROSOFT INDUSTRY : SOFTWARE DEVELOPMENT LOCATION : UNITED ARAB EMIRATES
Sherif is a highly accomplished Senior Tech Sector Executive with an impressive career spanning over 25 years , overseeing diverse geographical regions . Currently serving as the Chief Sustainability Commercial Officer for Microsoft in Central , Southeast Europe , Middle East , and Africa , Sherif leads the region ’ s commercial and go-tomarket strategy for Microsoft Cloud for Sustainability . His contributions play a vital role in advancing the company ’ s mission of “ empowering every person and every organization on the planet to achieve more ”. Leveraging the power of technology , digital transformation , and innovation , Sherif harnesses Microsoft ’ s resources to drive positive change towards a healthier planet .
70 December 2023