ESG
“ EMPOWERING SMES IS ALIGNED WITH MICROSOFT ’ S MISSION , EMBODYING A DEDICATION TO THE 3PS BY DEMOCRATISING TECHNOLOGY ACCESS AND KNOWLEDGE ”
SHERIF TAWFIK CHIEF SUSTAINABILITY COMMERCIAL OFFICER , MICROSOFT
“ Just think about it : one of the key elements of the ‘ People ’ aspect is the celebration of diversity , inclusion , and equality . This spirit of togetherness and embracing different perspectives is exactly what partnership is all about .”
Partnership should be more than just a commercial endeavour . As sustainability takes precedence , businesses at the forefront of the digital era have the ability to show SMEs how to adapt to these changes . This also opens the door to lessons in both directions as , what Tawfik suggests , companies can learn valuable lessons from each others ’ strengths .
“ Why is teamwork so crucial ?,” he asks , answering : “ When organisations join forces , they can leverage each other ’ s strengths , knowledge , and resources . It ’ s like putting together pieces of a puzzle . One company might have groundbreaking environmental practices , while another may excel in ensuring worker well-being . Together , they can create a complete picture of sustainability , addressing all 3Ps more effectively .” sustainabilitymag . com 73