Sustainability Magazine December 2024 | Page 23

ENERGY TRANSITION

CEO ’ S BILITY

US consumers are prepared to pay a

10 % sustainability premium for products

36 %

of B2B customers would change suppliers over sustainability concerns / 57 % expect to in 3 years

90 %
80 %

Percentage of respondents for whom practising a sustainable lifestyle is important

70 %
60 %
AVG US UK NLD GER FRA ITA JPN BRA CHN IDN
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