Sustainability Magazine December 2024 | Page 49

LEGO
TOP 10 – SUSTAINABLE BRANDS

LEGO

REVENUE : US $ 9.7BN EMPLOYEES : 25,000 CEO : NIELS CHRISTIANSEN FOUNDED : 1932
By 2032 , LEGO aims to make its products from more sustainable materials including sugarcane and recycled materials . Flexible LEGO parts have been made from a sugarcane material since 2018 .
LEGO is also urging customers to pass its famous bricks on instead of throwing them away . “ By designing bricks that last for generations , we aim to inspire endless creativity and stop Lego bricks from becoming waste ,” says Annette Stube , Chief Sustainability Officer at LEGO .

09 WATCH NOW

Take a peek inside the LEGO sustainable material HQ
Niels Christiansen ,
CEO , LEGO