Bystronic ’ s CSO Michael Praeger on how to integrate and execute sustainability until it becomes ‘ the way companies do business ’
BYSTRONIC
Bystronic ’ s CSO Michael Praeger on how to integrate and execute sustainability until it becomes ‘ the way companies do business ’
Conversations , consultancy and campaigns are very useful elements of the journey towards carbon neutrality .
But there is one element above all that turns up the heat from simmer to boil – action .
For action , read ‘ operationalising ’; a 16-letter , seven-syllable word that actually gets straight to the point .
Michael Praeger , the Chief Sustainability Officer at Bystronic , also gets straight to the point – he is passionate about operationalising sustainability : shifting the focus from reporting to action .
Michael , who has worked for 30 years in manufacturing , mainly in metals , aerospace , automotive and packaging , says : “ What inspires me is helping companies to see sustainability as a business opportunity and to get it done .”
The essence of operationalising sustainability Overwhelmed by regulations and alarmed by the planet ’ s symptoms , many companies don ’ t know how to proceed – how to meet their responsibilities and comply with regulatory demands , while not losing the focus with their business .
Companies can , of course , choose to procrastinate : to push their responsibilities down the road .
92 December 2024