BYSTRONIC
But the net of net zero legislation and regulation is closing in and the planet ’ s symptoms are more alarming .
The solution , according to Michael , is clear : “ Sustainability is here to stay , so companies need to integrate it into their business . They need to take on a new mindset that sustainability is a business opportunity and not a compliance issue .”
Many companies struggle to deal with the demanding regulatory environment that is coming at them . This is where the change of mindset comes in , says Michael , who points out that compliance and action are not mutually exclusive .
He says : “ Operationalising sustainability means you need to know where the regulatory landscape is going , but rather than focus on fulfilling irrelevant data requirements to become overcompliant , figure out what the right thing to do is and take action on that . This is what we mean by operationalising sustainability – you use sustainability as a platform to optimise performance ,” he says .
“ A business cannot succeed by focusing solely on sustainability at the expense of profitability , but it also cannot prioritise profit without regard for sustainability . True success lies in finding a balance between both , ensuring financial growth while making a positive environmental and social impact ,” he adds .
Operationalising sustainability is rooted in a pragmatic approach that makes business sense in every way .
He says : “ We need Lean Business Sustainability and to get there , we are using ESG performance
“ What inspires me is helping companies to see sustainability as a business opportunity and to get it done ”
MICHAEL PRAEGER , CHIEF SUSTAINABILITY OFFICER , BYSTRONIC
94 December 2024