THE MONTH IN SUSTAINABILITY

November’ s top sustainability articles include Rolex’ s conservation and circularity targets, how sustainability is delivering ROI for CEOs and inside Patagonia’ s first sustainability report

WRITTEN BY: CHLOE WILLIMENT

CONSERVATION AND CIRCULARITY: ROLEX’ S SUSTAINABILITY IMPACT

Leading luxury watchmaker Rolex generated $ 10.58bn sales in 2024. Inventor of the Oyster, it manufactures most components in-house. Rolex targets SBTi‐verified cuts of 42 % Scope 1-2 and 25 % Scope 3 by 2030, prioritising recycled gold, renewable energy and lower‐impact packaging through its Perpetual Planet sustainability programme.