TECHNOLOGY
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P od Point was founded on the belief that travel should not damage the Earth . With that in mind , Erik Fairbairn created the firm to reduce carbon emissions and air pollution within the industry . In 2008 , the company ’ s Chief Executive Officer assessed his options for reducing environmental damage , and concluded a business strategy . “ I felt very strongly that the obvious choice for me was electric vehicles ( EVs ), and I saw three things which needed to be solved in order to enable the technology ,” Fairbairn reveals .
The CEO found business potential in either manufacturing vehicles , working to renewably source the energy used to power EVs , or developing the technology used to charge them . Finding a gap in the charging point market , Fairbairn used his experience in the automotive sector to launch the company , which later became the largest EV charging company in the UK . Having previously worked in the product development side of cars , Fairbairn ’ s engineering skills translated to the new project . “ I ’ m an engineer at heart . I think engineering is a thought process , whereby you look at something and measure it , then tweak it and measure it again . It ’ s a process I ’ ve found quite applicable to
FEBRUARY 2019