Sustainability Magazine February 2019 | Page 58

TECHNOLOGY
58 influencing its customers to initiate and link their own green energy projects to their chargers .
Despite previous limitations surrounding the variety of EVs on the market , Pod Point ’ s CEO argues that the coming year will see a rise in EV variety entering the mass market . “ Up until now , EVs have been limited by the range of different cars you can buy . I really think 2019 is going to be the year where , all of a sudden , there ’ s an EV that ’ s right for everybody , and that ’ s really going to move the market up .” Fairbairn calls this the “ second wave of the EV ” and with it he hopes will be attached a growing population that use renewable power and green advances . “ There is a very strong correlation between people who buy green energy , have solar panels on their houses , and have EVs . The more people that incorporate these sustainable technologies in their lives , the more that becomes the norm ,” the CEO claims .
As well as the external hardware used to power vehicles , the firm has developed software in the form of an app that is incorporated into the process . “ Software is equally a part
FEBRUARY 2019