Sustainability Magazine February 2022 | Page 16

Number of years working for
TRAILBLAZER
A LEADER AND A CHAMPION AT A GLOBAL GIANT

VIRGINIE HELIAS HELIAS VIRGINIE

Chief Sustainability Officer , Procter & Gamble

Virginie Helias is a celebrated figure in global sustainability today and one of its most important advocates . It is easy to find evidence of her infectious passion . The title of her 2017 Ted Talk - “ Hope in a ( plastic ) bottle ” - speaks to the positivity and vision she inspires . Her achievements speak for themselves .

Helias graduated from HEC Paris in 1988 , immediately joining the consumer goods giant Procter & Gamble . She started in marketing at the company , based in Paris , and eventually became the first European brand manager for Pantene .
Helias ’ career has touched brands that play a role in lives and sustainability cycles in every corner of the world every day . Before assuming her current role as P & G ’ s very visible sustainability tsar , she oversaw work with global brands like Tide and played a key role in major brand management successes such as “ cold washing ” with Ariel detergent to save money when energy prices spiked in the mid-2000s . ( A foreshadowing of her green future .)

Number of years working for

Procter & Gamble

33

16 February 2022