“ We go beyond the car , supplying charging , power , and support , so that EV driving is fun and easy ”
Fiona Howarth
Fiona Howarth has a critical role to play as the Chief Executive Officer of Octopus Electric Vehicles , as it addresses the barriers that businesses and consumers face in EV adoption .
Q . WHAT INSPIRED YOU TO JOIN OCTOPUS VEHICLES ?
» The potential to make a positive difference inspires me . EVs play a huge role in decarbonising the planet ; the sooner more EVs are on the road , the sooner we hit net-zero . I ’ ve always loved cars , but it was my Physics teacher back in school that helped me realise how crazy it is that we burn fossil fuels to power our homes and cars , when we don ’ t need to . Ever since , with a few diversions , I ’ ve focused on sustainable technology , whether that be smart homes , electric motors , or alternative fuel vehicles , working with the likes of Dyson , BMW , and Hive by British Gas . With Octopus , there ’ s a great sense of movement . It ’ s going forward fast . And it ’ s bringing people with it along the way . That ’ s exciting .
Q . WHEN WAS OCTOPUS FORMED AND WHAT MILESTONES HAS IT REACHED SO FAR ?
» We launched Octopus EV in 2018 . It ’ s gone so fast . We have the latest tech - from cars to chargers , and we ’ re the most trusted – a pure EV specialist . We ’ re happy about the former but being trusted is more important to us . EVs are new and fastchanging . Our team are passionate EV drivers themselves and specialise in everything electric , helping others discover what it might be like .
Q . AS AN EV COMPANY , WHAT IS OCTOPUS ’ WIDER ETHOS AND HOW MUCH OF IT IS MOTIVATED BY SUSTAINABILITY ?
» We ’ re part of the Octopus Energy Group , recently invested in by Al Gore ’ s investment fund , Generation , and we all have a shared mission to use tech to help look after the planet . Octopus Energy itself supplies green energy to over three million homes