Sustainability Magazine February 2023 | Page 105

“ [ AI data monitoring ] can drive pattern recognition and innovation in a way that traditional data analytics cannot emulate ”

JOSEPH TABITA SENIOR VICE PRESIDENT , PUBLICIS SAPIENT
One such measure – Climate Trace ( climatetrace . org ) – was launched by former US Vice President and current climate advocate Al Gore at COP27 , the United Nations ’ meeting on climate change , which was held in November 2022 in Sharm El Sheikh , Egypt . This online database uses satellites and AI models to measure emissions as the source ; think , a map of the world with darker clusters over the most populous cities and industrial bases . Some of the discrepancies this new effort has identified are that many self-reported emissions ( especially of the oil and gas sector ) are completely off – in some cases being three times higher than reported . Such accurate data assessments as Climate Trace will be essential as the world increasingly relies on data to power its energy transition .
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