TATA CONSULTANCY SERVICES
“ OEMS MAY HAVE TO PRE-EMPT SHIFTS IN MOBILITY CONSUMPTION PATTERNS TO CONTINUE TO BE THE
SERVICE PROVIDER OF CHOICE FOR THE CUSTOMERS ”
LAKSH PARTHASARATHY GLOBAL BUSINESS HEAD - SMART MOBILITY GROUP ,
TATA CONSULTANCY SERVICES
He sees a fourth perspective that will emerge to become a data monetisation proposition with substantially greater impact . It has to do with data being used as an enabler for partner enabled business models .
Any model built on data is only as good as the variables it captures . One reason why some players have not been able to monetise the data they capture from vehicles is because it covers only parts of the customer journey . This is where the ecosystems come into play .
If a company offers connected vehicle commerce to a customer as a service offering , it needs to be part of their entire retail journey , something auto OEMs are conventionally not part of . We now see business models that use data from different customer journeys in a partner driven ecosystem to generate monetisation opportunities .
Harmonious delivery of sustainable mobility Moving forward in the electrification process , companies can benefit from TCS ’ solutions for myriad reasons , including data
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