GfK
GfK
: Helping the helper transform
“ I wasn ’ t concerned about having one supplier for everything - but with having the right tools at the right cost for GfK ”
SUKI BECKER VP PROCUREMENT & REAL ESTATE , GfK
GfK have revolutionised access to real-time actionable recommendations that drive marketing , sales and the organisational effectiveness of their clients and partners .
‘ A marketing company is a marketing company ’, they say . But GfK stands apart from its competitors due to four crucial factors :
• Trust : GfK have one of the highest competences with data management and quality
• Signals from the noise : They provide actionable and measurable recommendations through analytics and technology
• Knowledge and expertise : GfK have a deep understanding of the market – as well as of psychology and consumer behaviour – having been around since the 1930s
• Always-on intelligence : GfK also offer digital solutions that put data science at the fingertips of clients , giving them a substantial advantage over competitors
134 February 2023