Cognizant ’ s diligently curated GfK modernisation partnership
Cognizant ’ s Anuj Seth – Chief Delivery Officer , Central Europe – discusses the company ’ s partnership with GfK , transforming for the modern age & sustainability
Most businesses are setting internal net-zero emission deadlines to appease stakeholders and futureproof their business . At IT consulting company Cognizant , it is time to take responsibility .
The company , which works alongside businesses to provide advisory and practical IT aid , is not only partnered with some key global businesses to offer assistance in digital transformation and other IT services to achieve net zero , but is also looking to mitigate its own operations and achieve the standard by 2030 .
Net-zero initiatives at Cognizant include investing in renewable energy and increasing energy efficiency . Cognizant is ready to meet this target , with Anuj Seth certain they ’ re on course . Seth has over 20 years of experience in Europe ’ s
IT outsourcing industry , joining Cognizant in 2014 . He ’ s currently Chief Delivery Officer ( CDO ) for the Central European region – the second biggest outside the US .
“ I have held multiple leadership roles . In my current role , I am responsible for client delivery in Central Europe ,” says Seth . “ Cognizant engineers modern businesses and helps clients modernise their technology . We help our clients do what others can ’ t : operate with human insight , but at superhuman speed . So they get ahead , and stay ahead .”
Many businesses Cognizant works with are navigating their own net-zero ambitions , so the company is developing sustainable solutions for those global clients seeking to minimise their own carbon footprints – which is where Seth is keen to lead the change .
Partnership with GfK Cognizant has had a partnership with GfK since 2018 . The two are working together in the development and support of core business applications like SAP and Salesforce , as well as applications supporting other business processes .
“ We provide a global and scalable delivery model that isn ’ t just cost efficient , but that also helps GfK reduce time to market ,” says Seth .
“ We are part of their core IT team , supporting various transformation and modernisation programmes ,” said Seth . “ We are supporting GfK with specialised knowledge on application rationalisation and assessment ; cloud transformation ; leveraging domain knowledge in Information Media ; and working to drive the realisation of the goals ( of Gateway initiative ).”
Learn more