THE BRIEF
5 %
While only 5 % of the world ’ s population is from the US , Americans throw away enough plastic bottles per week to encircle the globe five times .
LINGERING CONSUMER RELUCTANCE TO GO GREEN
31 % of consumers view the highcost of sustainable products as a persistent barrier to adoption and , in-keeping with this finding , price and information are considered the biggest barriers to behaviour change ; only 13 % of consumers regard sustainability as a deciding factor when choosing a product ( the current inflation crisis is seen as an influence on this matter ); an even fewer ( 10 %) number would pay more for green products . Perhaps most surprisingly , younger consumers show the lowest level of extreme concern when it comes to considering climate change as a factor in behaviour change .
90 %
90 % of the Sierra Madre rainforest on the Philippines ' main island is gone , despite the fact it protects 64 million inhabitants from superstorms .
16 February 2023