THE SUSTAINABILITY INTERVIEW
openness to be even more change-oriented and even more innovative and collaborative . We ’ re not going to be able to do it in siloes .
Q . WHAT ’ S YOUR VIEW ON GLOBALISATION OF THE EV MARKET ?
» The movement needs to be on a global scale . We will not secure sustainable development if it ’ s only happening within the EU . We absolutely need to see all countries stepping up globally . And , for example , we know that only a small percentage of cars rolling around on the streets are electrified . In our pathway report we show that to stay below 1.5 degrees , we have to see that 100 % of sales are EVs by 2032 .
That ’ s a cornerstone in my sustainability work : to ensure that everyone is involved and that no one gets left behind .
I also see how we can , as a brand , really impact sustainable development within China by being very clear about what our ambitions and targets are and putting a lot of effort into finding the right solutions . When we find those solutions and we implement them , and we can show that these bring so much value to all of the actors involved , that will then be put into practice .
Q . WHAT ARE THE KEY THINGS YOU ’ LL FOCUS ON IN 2024 ?
» Coming back to the pathway , I mean what I said . If we don ’ t make this shift , if we don ’ t pull these levers , we will lose 7 % of our carbon budget every year as an industry . Since we published that the 7 % has been lost . So we have some catching up to do as an industry .
I think from Polestar ’ s perspective , we will continue our efforts within several of
18 February 2024