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the regenerative economy where we place client success at the forefront of all we do ,” says Roseanne Masila , Chief Operations Officer , 4G Capital .
“ We have been able to attract and retain mission aligned staff who are committed to helping unlock human potential in Africa for good .”
Krapels also mentions a new study from Brazil that suggests potential candidates were willing to trade off around 10 % of salary to work for a B Corp . He says there is a growing body of evidence that shows tangible trade-offs people are willing to make for a mission-driven B Corp .
He says it is one thing to do things differently by design , but another to act differently . One key example is how a B Corp treats its workers as key stakeholders , creating an environment where they are committed to the mission . Because you are mission driven , you are also invested in your own sustainability as a company . That may seem obvious , but it ’ s a B Corp superpower . Any CEO reading this may be thinking that while good intentions and seeing your company as part of the solution to some of the world ’ s problems sounds attractive , it ’ s hard to justify from a business perspective . The B Corp route is not for everyone , but Krapels believes this white paper may shed light on if it is right for your business .
“ I think our white paper can help because becoming an impact oriented company can help your company stay healthy over the longer term ,” he says .
“ From caring about your people and thinking about your long-term mission and sustainability , to how you ’ re engaging with your community or customers or suppliers – these are all things that can help you be ready for the future .”
Maybe that future includes becoming a B Corp . sustainabilitymag . com 69