Phil Jordan , Director of Sustainability & Delivery at Scenic – Luxury Cruises & Tours , on the challenges of balancing six-star experiences and sustainability
SCENIC
Phil Jordan , Director of Sustainability & Delivery at Scenic – Luxury Cruises & Tours , on the challenges of balancing six-star experiences and sustainability
Most people are familiar with the phrase ‘ leave nothing behind but footprints ’ when it comes to responsible travel and tourism , but the travel sector needs to step up even more in 2024 and beyond .
While making a minimal environmental impact is important , we also need to make a positive impact with the communities we interact with globally ?
That ethos is being adopted by Scenic Luxury Cruises & Tours , which works closely with and funds local projects that help to maintain the natural beauty and improve living conditions in the regions it visits .
From providing clean drinking water in Vietnam to supporting a school in Kenya , Scenic ’ s Cherish the Planet pledge goes beyond sustainability – it ’ s a commitment to creating positive change .
Driving that change first in Asia and then on a global level is Phil Jordan , Director of Sustainability & Delivery at Scenic , who has seen the company evolve and expand during his 10-year tenure .
“ Ten years ago , when I started with the company , we were very much river cruise and escort journey ’ s specialists ,” says Jordan .
Today , Scenic Group has more than 26 vessels across Scenic ’ s river cruise ships , Scenic Eclipse Discovery Yachts and Scenic ’ s sister brand , Emerald Cruises . The company operates across all seven continents and has employees working globally .
72 February 2024