Sustainability Magazine February 2025 | Page 117

of our business groups and senior leaders in different geographies – Europe , Middle East , Africa , Latin America , China region and Asia .
Each of those are part of my broader leadership team and they make sure that we are learning things from their perspectives and bringing in all the things that my team and I are doing at the centre . One of the things I ’ m most excited about in terms of the transformation that we can help drive in society is what we call our Sustainability Value Commitment or SVC .
We have a requirement that our whole portfolio is built on new products and we have a requirement that every new product must have a Sustainability Value Commitment . So those SVCs really help challenge our teams to think about how it can be better in terms of : how we manufacture it ; reducing the carbon footprint ; how our customers use the product ; what happens at end of life or broader societal impact .
Every product that we launch has examples of that . It ’ s really exciting .
Q . DO YOU HAVE ANY EXAMPLES THAT SHINE A LIGHT ON HOW THAT SUSTAINABILITY WORK IS BEING DONE ?

» There are many . One I ’ ll pick right now is our Scotch Cushion Lock product . You ’ re familiar with bubble wrap , which is a plastic solution ? Our consumer products team decided to take a critical look at bubble wrap and what we could do to work with our customers and end users to make a better product .

We started with a creative design that ’ s kind of like origami . It ’ s made
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