“ WE MUST BE OPEN AND HONEST ABOUT WHAT WE ’ RE DOING , WHERE WE THINK IT ’ S DIFFICULT , WHERE WE HAVE FAILED AND WHERE WE COULD IMPROVE ”
— Sofie Hebeltoft , Head of CSR , DFDS
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It ’ s becoming increasingly obvious to people that sustainability and the environment is also a business opportunity but our current task is to identify these opportunities .”
The challenges with working in a relatively fresh sector are primarily centered around the prospective cultural differences . What could potentially be considered a social responsibility by one area of the business may not be a priority for its partners overseas . “ Diversity in
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