COVESTRO
ROY CHEUNG
TITLE : GLOBAL HEAD OF SUSTAINABILITY SOLUTIONS , ENGINEERING PLASTICS
LOCATION : LEVERKUSEN , GERMANY
waste ” model , and the practice of recycling parts becomes an intuitive part of the manufacturing and functionality of products .
Roy notes : “ We need to educate people , not just about the nature of materials and plastics , but how they use the materials . Only then can people appreciate that it is not plastics that are causing the problem but our behaviour around them . That ’ s the essence of the Circular Economy .”
As the world ’ s population reconciles to the current situation and the issues around ending deforestation and the burning of fossil fuels , plastic producers such as Covestro have the significant job of demonstrating how their products can support sound environmental practices . This is the shape of things to come and Covestro has been aware that the shape is circular . The natural end being replaced by an
EXECUTIVE BIO
Roy leads the global sustainability strategy of the engineering plastics business unit of Covestro , with a focus on the commercialization of sustainability solutions and the promotion of circular design strategies in designing for a circular economy . He ' s also an experienced business model innovation practitioner , actively building alliances and partnership in the industrial value chain to enable closedloop recycling and better material traceability in driving the transition towards a circular economy .