FIVE MINUTES WITH ...

Co-founder at talks ESG , inspiration and leadership

WHY IS ESG IMPORTANT TO YOU ?

ESG is moving at an incredible pace and is going to impact everyone . Through Zersent I hope that we can democratise ESG .

WHERE DID YOUR IDEA FOR ZERSENT COME FROM ?

While at an international law firm I had the opportunity to speak with many leaders and the general counsel of various companies in the early to mid-stages of their ESG journey . It seemed to me there was a tremendous opportunity to create a tool for businesses to eliminate traditional siloes and start moving in the right direction .

IMPLEMENTING ESG IN A BUSINESS CAN BE COMPLICATED . HOW DOES ZERSENT MAKE IT A SIMPLE PROCESS ?

ESG acceptance is proliferating among employees , customers and investors . Most leaders , however , believe that their ESG programs fall short of producing the optimum result . Moreover , according to a survey , roughly 91 % of corporate executives responded that they are not highly confident in their existing ESG capabilities . A few of the most common reasons organization ' s fail to reap the benefits of ESG are :

• Siloed and fragmented implementation rather than a holistic approach

• Ignoring culture or efforts to transform culture

• Reporting and disclosure not based on existing standards and framework

• Not bringing everyone ( board member as well as employees ) on the same page

• Directly jump to external ESG scores and benchmarks instead of understanding their organization ' s needs

We kept these common issues in mind while developing our product . As a result , in addition to ESG reporting , Zersent also helps organizations tackle the root cause of issues like ESG culture transformation , collaboration , cross-functional engagements and address them holistically .

22 January 2022