KEY PARTNERSHIPS
“ My dream has always been to open a shop with agri inputs , through which I could help farmers on a large scale with better guidance and training ”
RANJU SINGH SMALLHOLDER FARMER JHARKAND , INDIA
A BETTER LIFE FOR FARMERS
Better Life Farming , a long-term partnership of Bayer , IFC ( International Finance Corporation ), and Netafim , aims at enabling smallholders to unlock their farming potential . With our joint forces we want to assist smallholder farmers to grow their farms into commercially viable and sustainable farming businesses . This will encourage financial security , increase knowhow and create a meaningful impact in their lives .
With nearly 500 Better Life Farming centres set up in India by the end of 2020 , many more smallholder farmers will be empowered to improve food security in India – not least thanks to new hybrid tomato varieties displaying much longer post-harvest freshness . This will help tackle the serious problem of food loss during transportation .
Ranju Singh , Smallholder Farmer in Jharkand , India Ranju Singh grows vegetables and cereals in the Chatra district of India ’ s Jharkhand State . After working as a small-scale seasonal seed seller , she decided to join the Better Life Farming ( BLF ) initiative and open a BLF Center as an agrientrepreneur .
Social service is an integral part of Ranju Singh ’ s life . Her BLF engagement is just one facet of this commitment . Besides helping smallholder farmers , she is passionately committed to uplifting and empowering women and juvenile girls .
The smallholder farmers in Ranju Singh ’ s locality lovingly refer to this resolute lady as ‘ Didi ’, which means ‘ older sister ’ in Hindi . They have every reason to do so . Besides running her own farm , Ranju Singh provides her fellow farmers with access to an ecosystem of farming solutions via the Better Life Farming initiative – solutions tailored to the needs of smallholders in India .
38 January 2022