ESG
Ford – the most famous car company in the world – is leading the electric transit charge with its future-proofing
WRITTEN BY : HUI WEN CHAN
When Ford-owned Spin was founded in 2018 , our mission was to transform cities and campuses with smart mobility solutions . We truly believe in multiple modes of transportation and view the e-scooter and e-bike as sustainable options for short distances .
In the years since our emergence , we ’ ve seen the world continue to urbanise – cities have grown both geographically and in population , while climate change has become an ever-more pressing issue . This makes Spin ’ s efforts to transform mobility even more critical .
Most of our 20th-century cities were designed and built around private car ownership , dedicating the majority of public space – over 80 % in cities – to streets and parking . But cities account for about 70 % of global emissions , with road transportation being one of the biggest contributors . As we think about combating climate change , the design of our cityscapes and the way people get around , must form part of the solution .
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