CISL
“The sustainable business identifies a purpose that serves society in a sustainable way ”
BEN KELLARD DIRECTOR OF BUSINESS STRATEGY , CISL all their working practices and innovations to this central mission .
Kellard believes that creating sustainable business practices can also be a highly motivating factor for the workforce .
“ Human beings are purpose-led social animals ,” he says . “ For a long time , businesses haven ' t really tapped into that . They ’ ve just sold us stuff . I think that when you align a corporate purpose with creating a sustainable future , that is something people can really get behind .
56 January 2022