FIVE MINUTES WITH ...
We work with our Growers Group of local farmers to source all wheat for Weetabix Original within a
50-mile radius of our mills in Northamptonshire . This significantly reduces the food miles involved in transporting our main raw ingredient , allowing us to work closely with farmers to establish sustainable farming practices . This practice is mirrored in other brands in the Weetabix portfolio – for example , all the milk for our Weetabix On The Go drinks comes from British dairy farms within a 50-mile radius of where WOTG is made in Somerset .
We ’ ve worked in conjunction with all our growers to develop our Weetabix Wheat Protocol , which sets high standards for best farming practice .
As we look to minimise our environmental impact and our own emissions , we also are reviewing the emissions from our major suppliers – this includes our packaging producers and logistics partners .
91 % of our ingredient suppliers have signed up to our updated procurement standards ( an increase from 82 % last year ). We ’ re now working towards 100 % of suppliers signed up to new contracts with updated ethical standards in 2023 .
Q . WHICH AREA OF THE BUSINESS COMES WITH THE BIGGEST CHALLENGE TO MAKE SUSTAINABILITY IMPROVEMENTS ?
» We have increased the amount of recycled PET ( rPET ) in our On The Go Drinks bottles to 51 % in the past year . However , we see challenges ahead in being able to increase the amount of rPET we use in our packaging due to a lack of available high-quality sorted material and high competition among buyers .
Some large companies in the UK market have chosen to move to 100 % rPET packaging , but this is taking such a large share of the available material , there is not suficient supply until the